The uncertainty that has plagued the events industry for the past year continues to breed uncertainty for many. The safety of individuals and the health of the economy is of uttermost importance to the local government and private stakeholders. Through the engagement of key partners and industry leaders, the difficult decision has been taken to once again postpone Africa’s largest boating exhibition to the year 2022.
“The response from the land exhibitors has been amazing. Most of the previous exhibitors have shown immense interest and we've also received enquiries from new exhibitors that had never been to the show before”, says Kathryn Frew, Show Director of boatica. “Our two main concerns were the water space and the lockdown restrictions”. The current state that the country faces with the third wave makes it difficult to organise an exhibition of this calibre,” she adds.
Andre Blaine, Executive Manager of Marine & Industrial at the V&A Waterfront mentions that, “Public health and safety are key considerations to opening up our precinct for large events, in line with current Covid-19 regulations on gatherings. We commend the considerations the boat show organisers have taken with this in mind and look forward to welcoming the event back next year”.
SABBEX’s Executive Manager, Vanessa Davidson commented, “Whilst we are all keen to get back to physical boat shows and enjoy the benefits of the boatica marketing platform, owned by Messe Frankfurt South Africa, we realise that the pandemic requires flexibility and responsible planning in terms of regulations and the safety of exhibitors and visitors alike. We look forward to great show in 2022 from the boatica team”.
The incredible response the boatica team has received this year creates excitement for next year’s event. The support of industry leaders and the V&A waterfront, mean that the absence of boatica for the past two years has been felt deeply. The boatica team will continue planning for 2022, and is optimistic that the improved situation next year will be conducive for Africa’s largest boating exhibition.
For media related queries, please contact:
Amu Mathebula | Marketing Manager
amukelani.mathebula@za.messefrankfurt.com
For any show bookings, please contact:
Kathryn Frew | Show Director